Welcome to my portfolio
Hui Min Goh
Data Analyst
Transforming raw data into meaningful, actionable business insights through automation, robust ETL pipelines, and rigorous data quality monitoring.
Get to know me
About Me
I'm a Data Analyst with 4+ years of experience delivering Digital Analytics insights, building robust data infrastructure, and coaching cross-functional teams to become truly data-driven.
I thrive in agile project delivery environments and bring an adaptable, collaborative mindset to every engagement — my guiding philosophy is "Do first, then improvise."
From designing end-to-end ETL pipelines across banking, gaming, and tourism, to bridging business and engineering teams, I turn messy raw data into clean, trusted, and actionable intelligence.
What I work with
Core Skills & Tools
Languages & Frameworks
Data & Analytics
Core Competencies
Career Journey
Experience
Data Analyst
DBS Bank
Jun 2024 – Present
Data Analyst
Singapore Tourism Board
May 2023 – Apr 2024
Data Analyst Engineer
Tencent
Oct 2021 – May 2023
Data Analyst
Sparkline
Mar 2021 – Sep 2021
Data Analyst
Singtel
Apr 2019 – Feb 2021
Consumer Digital Executive
Singtel
Aug 2018 – Mar 2019
Billing Executive
Singtel
Aug 2015 – Aug 2018
Intern
Singapore International Chamber of Commerce
Jul 2014 – Jan 2015
What I've built
Projects
Automated SQL & ETL Pipeline
Designed automated data pipelines to streamline ingestion, transformation, and delivery across ODS, DWS, and ADS layers with full data quality checks.
Interactive Game Performance Dashboard
End-to-end analytics dashboard tracking game KPIs, player behaviour, and revenue metrics to drive stakeholder decision-making in real time.
End-to-End Survey Data Automation Framework
Automated full survey data pipeline from ingestion to reporting, cutting manual processing time and improving data accuracy across stakeholders.
SG Transit Liveability Index
Real-time data engineering pipeline combining live taxi/bus availability with HDB resale prices into a single connectivity + value-for-money score across all 55 Singapore planning areas — live ingestion, ML forecasting, automated daily model evaluation, and anomaly detection.
Let's connect
Contact
Open to new opportunities, collaborations, and conversations. Feel free to reach out through any of the channels below.